How to Light a Commercial Space
Last Friday took place the Black Friday (Black Friday), this day is considered the start of Christmas shopping as significant discounts are offered.
El Black Friday This increases customer traffic to retail stores. If we combine a day of big discounts with good lighting, the result is unbeatable.
Lighting is a key factor in the purchasing process, as its intensity, angle, color temperature, and other characteristics can either highlight or obscure different elements of the store. Lighting is essential for capturing the consumer's attention.
When lighting is directed, shadows and textures—in other words, the product's characteristics—are highlighted. Therefore, it's crucial to adjust the color temperature to the product being displayed and the desired ambiance. Lighting a ham, for example, requires warm color temperatures, while lighting a cosmetic product needs a cooler temperature to convey cleanliness and clarity.
Every commercial space has its own character. It's very important to have lighting professionals on hand, such as a Lighting Designer so that he can decide what type of lighting the commercial premises in question should have.
For example, it is very important that the overall lighting level be lower and, instead, emphasize the products you want to sell, giving them greater prominence through light.
Another key point to consider when designing a lighting project for a commercial space is creating attractive lighting effects on facades and entrances to attract more visitors.
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Technical characteristics of lighting fixtures in commercial premises
The technical criteria to consider when choosing lighting fixtures for commercial premises are:
- Intensive optics: to generate accent light and thus give prominence to an object.
- Color temperature: which depends on the semiconductor, the LED, and according to the atmosphere you want to create and the product to be illuminated, you have to select the correct color temperature of the luminaire.
- Color Rendering Index (CRI): This is very important for accurately displaying the product's true color (scale from 0 to 100). A CRI higher than 90 is required.
- Making use of natural light for energy savings.
Lighting Techniques Based on the Type of Premises
The lighting level will depend on the type of store being illuminated. For example, in a sporting goods store, the general lux level would be around 500/600 lx, and to highlight a product, 1.200/1.300 lx would be recommended. In a bakery, the ideal general level would be 300 lx, while in a pharmacy, the lighting level should be between 600 and 800 lx to create a feeling of cleanliness.
Although lighting is often relegated to a secondary role when setting budgets, it is one of the most important aspects and should be allocated a larger budget, since good lighting leads to an increase in sales.
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